Matcha Cafes Around the World. What is the matcha trend outside of Japan?

The amount of matcha tea exported from Japan to overseas is increasing every year.


The cause of this trend is the Iced Matcha Tea Latte released by Starbucks Coffee Co.

It started in Japan and became a huge hit when it was introduced in Europe and the United States. It has become even more popular with celebrities and influencers alike.


Matcha's unique bright green color is good for getting likes on SNS.


Matcha has high nutrients and bright green color, and can be used for cooking and cakes as well as beverages.

And because it is a 100% plant, it is a superfood that is accepted by vegetarians and vegans alike.


Of course, you can go to your nearest Starbucks and have a matcha Frappuccino or matcha lemonade, but there are many other cafes where you can drink matcha.


Cha Cha Matcha, New York, USA

The quirky pink-colored Cha Cha Matcha has several locations in the United States, all of which have lines out the door.


All of the menu items served there are made with Japanese ceremonial matcha, and you can enjoy everything matcha, from the standard matcha to lattes, lemonade and chai, ice cream, and donuts.


It seems to be a favorite among locals, so if you are ever in the area, be sure to stop by.


Tombo cafe, London, UK

Tombo cafe was established in 2009 and offers high quality, healthy Japanese food in London, England.


In South Kensington, an upscale neighborhood in London with many cultural attractions, Tombo cafe offers a variety of Japanese teas and desserts, starting with sushi and noodles.


In particular, they are very focused on matcha green tea, and you can fully enjoy shots, lattes, and vanilla lattes made with organic matcha green tea, as well as ice cream and cakes with matcha green tea kneaded into them.


Cafe Cre Asion, Sydney, Australia

In a corner of Sydney is Cre Asion, a modern, simple café adorned with concrete.

The green color of matcha green tea looks great in this cool, relaxed place.


There you can enjoy the standard matcha latte as well as other Japanese teas.

But the must-try items are the chiffon cakes, tarts, fondants, and Swiss rolls filled with matcha powder!

These will enchant us!


Breakfast, indoor/outdoor seating, and vegetarian friendly and kid-friendly. It’s casual style.


Umami Matcha Cafe, Paris, France

Umami Matcha Cafe, a café/restaurant and Japanese food store located between Place de la Republique and the Marais, a popular area for young people, is an authentic store provided by the Japanese wholesale company "umami".


The concept is a mix of a New York-style coffee shop and Japanese matcha tea.


The menu includes Japanese noodles, fish dishes, and of course, matcha, our matcha, including matcha croissants, matcha bread, matcha smoothies, and of course, lattes. Of course, there are also lattes.


A year has passed since its opening, and it seems that a second location has already opened due to its popularity!


Matcha Cafe, Bali, Indonesia

Bali, an island in Indonesia

There is a cafe where you can drink matcha on this tropical island.


Founded in 2017 by an Italian-born, well-traveled designer, the cafe sources matcha from Uji, Kyoto, the ancestor of matcha, and serves delicious, nutritious food and drinks.


Matcha cheesecake, matcha ice cream, matcha protein balls, and matcha vegan cookies. Oh, you're lost.


Vegan, gluten-free, and refined sugar-free options are also available.


I would definitely enjoy this after a day of surfing in a tropical paradise.


茶寮(Saryo), Tokyo, Japan

And last but not least, Japan, the home of matcha!

There are truly too many matcha cafes in Japan to count, but we have carefully selected a few.


Since its opening in 2003, the popular Saryo restaurant has been crowded with customers every day, offering matcha and Japanese green tea from long-established tea wholesalers in Shizuoka, Kagoshima, and Kyoto, Japan.


In particular, the homemade cream layered with matcha from Uji, Kyoto and chestnuts is an exquisite sweet that is as smooth as silk.


Currently, in addition to Japan, we also have stores in Toronto, Canada and Singapore.


Matcha Journeys


Matcha tea has a 1,000 year history in Japan and has now spread all over the world, starting with Starbucks.


In Silicon Valley, the high-tech capital of the world, Japanese matcha is very popular among many IT companies for its health benefits and refreshment while working.


On the West Coast, where many millennials work, and in major cities such as Chicago, Dallas and Houston in Texas, and New York City, people are choosing matcha tea instead of coffee.


Recently, we have begun to see Matcha on the menu at dessert stores, coffee shops, and fitness gyms on every street corner.


We'd love to hear about your favorite cafes, too.

Post them on Instagram with the hashtag matcha_makunouchi.

We're always checking!

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